Jefferson Motor Company participated in “Go Further with Ford Night” and sold a few cars from the free fundraising event which benefitted Piedmont Court Appointed Special Advocates (CASA).
Held Nov. 15, the promotion was an opportunity to engage consumers in the final “Random Acts of Fusion” adventure and offer a chance to see the all-new 2013 Ford Fusion in person.
Go Further with Ford Night was the fun finale to Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“We all want to be part of something bigger, and Go Further with Ford Night was our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person,” said Jimmy Bailey of Jefferson Motor Company.
“We far exceeded the number we expected,” said Bailey, who noted the black Fusion which was on display attracted a lot of attention. The buyer was eager to get it home.
Bailey said Jefferson Motor Company has helped CASA before. “CASA is one of our charities on our radar screen,” and this was an opportunity to help a nonprofit which helps children from Banks and Barrow counties as well as Jackson County.”
For each person who attended Go Further with Ford Night on Nov. 15, Jefferson Motor Company committed to donate $10 to Piedmont CASA, and Bailey recently presented a check for $1,000 to Annette Bates, executive director of Piedmont CASA and CASA board chairman Tom Murphy.
Those visiting the dealership had a chance to compete to win a special VIP experience with American Idol. A computer with a webcam was set up to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. A potential idol “singer” performed and the “judge” shared comments which were then judged. American Idol premieres in January 2013 on FOX.
Entries were sent back to Ford’s program headquarters, where a team of experts evaluated and selected one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.
A Court Appointed Special Advocate is a trained volunteer who is appointed by a judge to serve as an advocate for an abused or neglected child during juvenile court deprivation proceedings. The CASA volunteer makes a recommendation to a judge in regards to the child’s future after gathering information about the child’s situation. The volunteer is present through all the court proceedings.
Piedmont CASA has a new volunteer class beginning at 6 p.m. on Tuesday, Jan. 8, 2013, and continuing each Tuesday night for seven weeks. CASA volunteers advocate for children in foster care in Barrow County.
“Our children need our voice to make sure their voice is heard,” said Bates. “Give an abused or neglected child a voice. Yours. Become a CASA volunteer.
For more information about becoming a CASA, call 770-867-7414, then press 3 for Karin.