Amy Pinnell to direct Braselton’s downtown programming

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Amy Pinnell is now serving as the director of Braselton’s downtown development program.

Amy K. Pinnell has been named downtown director for the Town of Braselton to focus on economic development.

Pinnell has worked in sales, marketing and banking and, most recently, was a customer service representative with Northeast Georgia Bank.

A resident of Remington Park, she is active in its homeowners’ association, the Braselton chapter of the P.E.O. Sisterhood and the town’s parade and festival planning committee.

Town manager Jennifer Dees said, “As our growth plan mentions, we were seeking someone to focus on economic development opportunities for the downtown its branding potential. We are excited about Amy’s potential and enthusiasm.”

Among other duties, Pinnell will staff the Braselton Downtown Development Authority which was created by the Town Council in 2009. She will facilitate the makeover of the historic downtown and market the town for premier destinations, retail and community activities.

The Authority’s office will be in the Heritage and Visitors Center on Frances Street, formerly home to the town’s library. She is currently working from town hall.

Pinnell was in attendance at the Nov. 8 Downtown Development Authority meeting and is already at work. Among the upcoming projects on her agenda is a market analysis, inventory of town facilities including any vacancies, development of new signage ideas and marketing.